Every brand has an origin story. Most of them are lies about two mates in a garage.
Here's ours. Obliterate is named after a song about being buried by everything around you and digging yourself back out. That's it. That's the whole brand. Not aesthetics for the sake of it, not another logo on another blank tee. The name is the instruction: destroy the version of you that other people built, and wear something honest while you do it.
We got tired of the alternatives. Fitness wear that looks like a smoothie advert. Streetwear that costs a week's wages because a celebrity breathed near it. Band merch that falls apart after four washes. So we made the thing we couldn't buy: heavyweight blacks, built properly, designed like the music we actually listen to. Clothes for the pit, the gym, and everywhere in between.
Drop 001 is called The Burial. Six pieces. Washed black, heavy fabric, no pastels anywhere in the building. Hoodie with the crest embossed across the hood. A tee thick enough to stand up on its own. Joggers with pockets that hold more than half a key. The essentials underneath to match.
When something sells out here it says OBLITERATED, and we mean it. No restock promises, no fake scarcity countdown timers either. Made, sold, gone.
Drop 002 is already in the ground. What was buried is coming back up. The Wreckage List hears about it first.
Take what's yours.